bitter, bolder, better.
When it comes to big taste and health benefits there’s nothing mild about it.
What is American ginseng?
The American Ginseng root, which is cultivated (and also grows wild) in Wisconsin, is known to have many health benefits and has been an important herb in both Native American and ancient Chinese medicine.
The taste of American Ginseng depends on where it is grown. Wisconsin-grown American Ginseng is famous all over the world for its boldly bitter and aromatic qualities.
If you like black coffee, dark chocolate, arugula, or grapefruit odds are you’ll be a fan. American Ginseng grown in other regions is often more affordable, but lacks the flavor and nutrients found only in authentic Wisconsin Ginseng.
Authentic Wisconsin ginseng There is no substitute
What makes Wisconsin grown Ginseng so unique is something the French call “terroir”. While typically used to describe fine wine, terroir is the complete natural environment that imparts a distinct flavor profile for anything grown in that specific region. In the case of Wisconsin Ginseng, the rich and fast draining soil, gentle topography, and long cold winter seasons of Central Wisconsin combine to create the perfect terroir for a bitter, bolder, and better product.
Enjoy the benefits of Ginseng NOW available in more ways than ever
Fresh Wisconsin Ginseng is available year round online. Wisconsin Ginseng is also available dried, and in powders, capsules, and tablets in health food and supplement stores.
Dried
Tea
Powder

Capsule
IT TAKES CONFIDENCE TO GROW ONE OF THE WORLD’s MOST SOUGHT AFTER CROPS
HANDLED WITH CARE
Wisconsin Ginseng is a difficult crop to grow successfully. The farmers in Central Wisconsin pass down generations of knowledge to their families. And much of the process still requires back-breaking, hands-on work rather than machine operation, from planting and shading to weeding, harvesting, and processing.
ONE HARVEST TAKES SEVERAL YEARS
There are two little known facts about ginseng outside of Central Wisconsin. One is that American Ginseng, unlike soybeans, hay, corn, or other famous Wisconsin farm products, takes a minimum of three to four years from planting to harvest. The other is that once you grow American Ginseng on a piece of land, it will never grow there again. Other crops don’t seem to mind but even after 100 years, ginseng will not repopulate the same field.
About the GINSENG BOARD OF WISCONSIN
The Ginseng Board of Wisconsin (GBW) was established in 1986 as a nonprofit organization representing all Wisconsin Ginseng growers. There are more than 150 ginseng growers in the central region of the state.
The GBW functions under a marketing order managed by the Wisconsin Department of Agriculture, Trade & Consumer Protection. The board’s purpose is research, national and international marketing, new product development, and education.
ThIS Seal Says SAFE AND AUTHENTIC WISCONSIN GINSENG
Products bearing the official Seal of the Ginseng Board of Wisconsin must contain 100% Wisconsin Ginseng, grown and harvested in Wisconsin.
American Ginseng grown on industrialized farms in other countries does not adhere to the strict guidelines set by the United States Environmental Protection Agency or offer the same grading standards as those developed by the Ginseng Board of Wisconsin and the United States Department of Agriculture.
