Privacy Policy

Privacy Policy and Terms of Use

The Ginseng Board of Wisconsin (GBW) was established in 1986 as a nonprofit organization representing all Wisconsin ginseng growers. The GBW is funded through a mandatory assessment of ginseng acreage under shade. The GBW is managed by an elected board of seven ginseng producers. The board functions under a marketing order managed by the Wisconsin Department of Agriculture, Trade & Consumer Protection. 

The Mission of the Ginseng Board of Wisconsin is to represent Wisconsin ginseng producers and is committed to the advertising and promotion of authentic Wisconsin ginseng. Our objectives are satisfied through research, education and expanded domestic and international markets aimed at improving the health and wellness of consumers and supporting the sustainability of the industry and rural economy associated with it.

Wisconsin ginseng is known as the highest-quality Panax quinquefolius in the world and has the reputation for the best quality in the world. Wisconsin is number one in the United States in the production of ginseng, accounting for about 90 to 95 percent of all ginseng produced in the country, and Marathon County is the top ginseng growing county in the state, producing about 95 percent of Wisconsin’s annual crop. About 85% of the cultivated ginseng produced in Wisconsin is exported to overseas markets.

We can be reached via: 

  • Email to 
  • Telephone at 715-443-2444
  • Postal address: 668 Maratech Ave, Suite E, Marathon, WI 54448 

Your Consent: By using our website, you consent to our collection and use of your personal information, as described in this Privacy Policy. If we change our privacy policies and procedures, we will post those changes on our website to keep you aware of what information we collect, how we use it and under what circumstances we may disclose it. 

Our Commitment to Privacy: Our Privacy Policy is designed to assist you in understanding how we collect, use and safeguard the personal information you provide to us and to assist you in making informed decisions when using our website. 

Information Collected: Our website server automatically recognizes only your domain name, not your email address. However, we do collect the contact information of those who complete our Contact Us form; user-specific information on what sites users’ access or visit; and information volunteered by you, such as survey information and/or site registrations. The analytics software collects metadata about city-level location and granular device details so it can provide location and device-based capabilities.

The information we collect is for internal use. This information is used to: improve the content of our website; customize the content and/or layout of our site for each individual visitor; notify users about updates to our website; contact users for marketing purposes; verify or enforce compliance with the policies governing our website and applicable laws or to protect against misuse or unauthorized use of our website. This information is only disclosed when legally required to do so, at the request of governmental authorities conducting an investigation or when we, in good faith, believe that the law requires it or for the protection of our legal rights. 

With Respect to Cookies: We use cookies to store visitors’ preferences; record session information; record user-specific information on what sites users access or visit; record past activity at a site in order to provide better service when visitors return to our website; and/or customize website content based on visitors’ browser type or other information that the visitor sends. 

With Respect to Ad Servers: At this time, we do not partner with or have special relationships with any ad server companies. 

With Respect to Address and Security: We utilize encryption/security software to safeguard the confidentiality of personal information we collect from unauthorized access or disclosure and accidental loss, alteration or destruction. Our corporate values, ethical standards, policies and practices are committed to the protection of user information. 

Email and Other Communication: In addition to providing and collecting information, as noted above, if you choose to correspond further with us through email, we may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone. If you direct us to use your postal address, you will only receive the requested information at your postal address. Users who direct us to use their telephone numbers will only receive telephone contact from us. If you do not want to receive email from us in the future, please let us know by sending us an email at the above address. 

Other Websites Linked to Our Website: We are not responsible for the practices employed by sites liked to or from our website or the information or content contained therein. Often links to other sites are provided solely as pointers to information on topics that may be useful to the users of our website. We do not endorse, approve, certify or control these sites and we do not guarantee the accuracy of the information presented on any third-party site. Please remember that when you use a link to go from our website to another site, our Privacy Policy is no longer in effect. Your browsing and interaction on any other site, including sites that have a link on our website, is subject to that site’s own rules and policies. Please read over those rules and policies before proceeding. 

Nondiscrimination: The GBW prohibits discrimination in all its programs and activities on the basis of race, color, national origin, sex, religion, age, disability, political beliefs, sexual orientation, or marital or family status. (Not all basis apply to all programs.) Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, language translation, etc.) should contact GBW using the contact information above. Additionally, program information may be made available in languages other than English. GBW is an equal opportunity provider and employer.

To file a complaint of discrimination, please write to Ginseng Board of Wisconsin using the contact information listed above. For additional information about what to include in your letter, see How to File a Program Discrimination Complaint at

Section 508 Compliance: GBW is committed to supporting web accessibility standards by providing content and information on our website formatted for individuals with disabilities. To achieve this commitment, we will continue to work toward meeting compliance standards with Section 508 of the Rehabilitation Act. If the format of any content on our website inhibits your ability to access the information due to an issue with accessibility, please contact us at (GBW does not guarantee that websites we may link to comply with the requirements of Section 508 of the Rehabilitation Act.) 

Children and Privacy: Our website does not target children. We do not knowingly solicit personal information from children or send requests for any such personal information.

© Ginseng Board of Wisconsin. All rights reserved. The logos, images and service marks of Ginseng Board of Wisconsin that are used on this website are the sole and exclusive property of Ginseng Board of Wisconsin and may not be used without prior written permission. All other trademarks are the property of their respective owners.